What We Can Do for You

We believe great content leads to more engaged readers, fewer unsubscribes, and more people ready to pay for your newsletters, research, and investing tools.

To put it bluntly, “better telling leads to better selling.”

With over 50 years of combined experience in financial publishing and investing content, our team can be an immediate difference-maker for you. 

From overseeing franchises with the highest open and click rates to cutting unsubscribe rates for daily newsletters by half, and launching new publication features that hundreds of readers rave about, we bring a wealth of expertise to the table, ready to help you succeed.

And we can help your expert analyst or guru harness their research, experiences and career wins … and get that wisdom “on paper” in a way that elevates them above their peers.

New franchises or promotional launches always seem to devolve into “mad dashes.” Key promo assets – like premium research reports – end up as last-minute “afterthoughts” that get uploaded as your launch clock ticks to zero.  

But it shouldn't have to be that way, as iit leads to disappointing work and disappointing results. During our years in financial publishing, our team has a track record of crafting high-concept premiums and getting those promo assets finished, delivered, and loaded well ahead of schedule. 

We can help organize and optimize your team, your assets and your launch process so you can focus on driving traffic to the launch. 

We can achieve this by creating:

• Detailed Editorial Calendars
• Content Walkup Strategies 
• High-Concept Premiums & Guides 
• Powerful Lifts
• And more. 

If your readership is slipping, our content audits can identify the trouble spots and the opportunities. We'll  walk you through course-reversing game plans you can implement … immediately.

So whether we’re talking about a one month publication “tune-up” – or an embedded six-month “overhaul” – we'll put you in the position to get things back on track.

As financial publishers grow, adding more tools, more franchises and more publications, organizational “silos” often form. Promotional strategies become disjointed, organizational messaging gets lost (or becomes contradictory), and cohesive marketing becomes a big challenge. 

We can help you conceive, develop, and launch editorial features that showcase your experts, your best ideas, your wins, and your tools.

In short, the very strengths that make you unique. 

Our team can personally execute the plan that we’ve develop together, taking charge of the fulfillment. Or we can train your team members and templatize the fulfillment, positioning you for success today, tomorrow, and for the long stretch to come. 

Our high-caliber research can allow copywriters to spend less time searching for backup support and more time bringing promotions to life. They provide the idea, and we put together the sourced data, proof points, and the overviews needed to get your project moving faster. 

Superior content is the key driver in attracting and retaining a loyal audience. And our own content has been doing that for years. By becoming a syndication partner, you can benefit from our strong ideas, and proven engagement, magnifying the power and reach of your own work without adding to head count in this challenging, cost-conscious environment. 

So by enhancing the quality of information you provide to your readers, you can significantly boost engagement and loyalty.

We're looking to partner with forward-thinking companies that recognize the power of exceptional financial content and work together with those companies for the benefit of both parties involved. 

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